A derivative of the iconic "I Heart NY" logo, the "I Heart NJ" tee is a nod to Thinker's state of origin. The anatomical heart is a representation of mortality and existence; our presence in a place doesn't last forever, but having existed in it leaves an imprint. To have never been, or to have never existed in a place, would fundamentally change the reality of that place. There is a saptiotemporal record of our existence which signifies our impact. Just as people establish the energy of a place, the place acts as an archive of those who made their mark.